Textbook

The Shopper Economy

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Crawford presents interviews with marketers and shoppers, and case studies of how brands like 7-Eleven, Carnival Cruises, and Kia are using Shopkick, foursquare, and other platforms to stay ahead of accelerating changes in consumer empowerment by encouraging and rewarding everyday activities--entering a store, messaging, recommending, Liking, playing, and more. From these examples you will learn how to accurately measure and assess the value of shoppers' activities. Translate the four key shopper behaviors--attention, participation, advocacy, and loyalty--into Shopper Currency, real and virtual rewards that have measurable value to buyers and sellers. Improve your business's ROI in shopper marketing by avoiding activity-foractivity's- sake and other common pitfalls

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 LIZ t 2012

Penerbit

America : McGraw-Hill., 2012

Deskripsi Fisik

xx + 250 hlm; 16 x 24 cm

Bahasa

Indonesia

ISBN/ISSN

978-0-07-178-718-5

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Consumer Behaviour

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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