Textbook
Excellence in Business Communication
Only one text gives students experience "on the job". Each Chapter opens with an exclusive feature, "On the job: Facing a communication dilemma." This slice-of-live vignette summarizes a communication problem being faced by an actual company, such as American Express, Home Depot, the U.S. Mint, Patagonia, and Dell Computer. The solution to the dilemma is found in the concepts presented in this chapter, and the featured company reappears from time to time throughout the chapter to dramatize the connection between chapter principles and life on the job. Each chapter ends with another exclusive feature, 'On the Job: Solving A Communication Dilemma." These simlations expand on the chapter-opening dilemma and are set within the featured company.
Tidak tersedia versi lain