Textbook

Strategic Management and Business Policy

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Strategic management is a set of managerial desicions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategic formulation, strategic implementation, and evaluation and control. The study of strategic management, therefore, emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation's strengths and weaknesses. Originally called business policy, strategic management incorporates such topics as strategic planning, environmental scanning, and industrial analysis. The authors have examined the latest book, academic journals, and business publications to find most relevant research in the growing field of strategy cases. The size of the book is reduced to make it more usable by moving some cases and special issues chapters to the website.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 THO s 2010

Penerbit

New Jersey : Pearson Prentice Hall., 2010

Deskripsi Fisik

979hlm.;illus.;tab.;ind.;25,3cm

Bahasa

ISBN/ISSN

978-0-13-702915-0

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 12

Subjek

Manajemen Strategi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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