Textbook

Enterpreneurship: Stratefies and Resources

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Helping students achieve the competitive advantage they need for successful entrepreneurship!

In his third edition of this text, Marc J. Dollinger continues to offer the most current theories and practices of entrepreneurship. New features and up-to-date examples create a practical framework for students to understand the process involved in entrepreneurial ventures.
New in the Third Edition

An entirely new Chapter 6, "E-Entrepreneur," explores the special nature of electronic entrepreneurship and the impact of the Internet on start-ups everywhere.
Chapter 9 contains a new discussion of Collins and Porras's Built to Last, along with an introduction to the dimensions of the Balanced Scoreboard that is based on the work of Kaplan and Norton.
New coverage in Chapter 10 includes a discussion of how entrepreneurs can use networking and alliance formation to enhance their strategies, resources, and market position.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.04092 MAR e 2002

Penerbit

New Jersey : Prentice Hall., 2002

Deskripsi Fisik

xxv+549 hlm.;illus.;tab.;ind.;23,5 cm

Bahasa

ISBN/ISSN

0-13-090995-5

Klasifikasi

338.04092

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 3

Subjek

Kewirausahaan

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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