Textbook

Harvard Business Review on Marketing

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Most manager recognize the value in building and properly managing brand. But few can objectively assess their brand's particular strengths and weaknesses. Most have a good sense of one or two areas in which their brand may excel or may need help. But, if pressed, many would find it difficult even to identify all the factors they should be considering. The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 TIM h 2001

Penerbit

Boston : Harvard Business School Press., 2001

Deskripsi Fisik

vii+182hlm.;tab.;ind.;21cm

Bahasa

ISBN/ISSN

1-57851-804-0

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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