Textbook

E-commerce business. technology. society

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In today's evolving business environment E-comerce: business. technology. society. introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind e-commerce: Business fundamentals, Technology opportunities, and Social issues. In every chapter these three themes come alive with the discussion of e-commerce concepts in the areas of economics , marketing, and information technology, and with the presentation of real-world business cases and e-commerce vignettes. The result is a coherent framework for organizing a complex topic, which promotes a clear understanding of how e-commerce is evolving. This book is organized into four parts.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 KEN e 2004

Penerbit

USA : Addison Wesley., 2004

Deskripsi Fisik

xxxvii+949hlm.;illus.;tab.;ind.;24cm

Bahasa

ISBN/ISSN

0-321-20056-X

Klasifikasi

650

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 2

Subjek

BISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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