Textbook

Marketing Management International Edition The Millenium Edition

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This tenth edition book has called as the millennium edition because it will appear just as new millenium begins and just as the pace of change in the marketplace is accelerating. It is an opportunity to select the best of past theory and practice and to introduce the new marketing ideas, tools, and practices that companies will need to operate successfully in the new millennium. Hundreds of minicase examples have been added to illustrate what leading companies are doing to meet the challenges of the new environment. Throughout the book, the writer show how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 PHI m 2000

Penerbit

New Jersey : Prentice Hall., 2000

Deskripsi Fisik

xxxii+131hlm.;illus.;tab.;ind.;25,3cm

Bahasa

ISBN/ISSN

0-13-015684-1

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.10

Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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