Textbook

Marketing Research

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Marketing research has always played a valuable role in providing a significant proportion of these facts and information. However, improvements in data capture and database management, as well as the advent of customer loyalty programmes and the internet, have resulted in a growing number of managers combining marketing research with internally-held customer data and internet resources to develop a more comprehensive view of their marketplace.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 ALA m 2003

Penerbit

England : Pearson Education., 2003

Deskripsi Fisik

xiv+353hlm.;illus.;tab.;ind.;24,6cm

Bahasa

ISBN/ISSN

0-273-65113-7

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 1

Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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