Textbook

Sales Force Management

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This book introduces the subject with an overview of the duties and responsibilities of sales managers and how their activities relate to these three proccesses. Also discusses the attractiveness of sales careers and some of the factors that will impact the management of sales force in the 21st century. This book examines the fit between the external environment, the firm's marketing strategy, and its strategic sales programs. It addresses issues involved in implementing the sales program. It disscusses techniques for monitoring and controlling sales force behavior and performance.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 TIM s 2000

Penerbit

Singapore : McGraw-Hill., 2000

Deskripsi Fisik

xxiv+727hlm.;illus.;tab.;bibl.;ind.;25,5cm

Bahasa

ISBN/ISSN

0-07-027555-6

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.6

Subjek

manajemen pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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