Textbook

Marketing Management An Asian Perspective

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This third edition of Marketing Management: An Asian Perspective provides additional improvements to an already outstanding textbook. It is filled with up-to-date examples and mini-cases of marketing practices in Asia. In addition, this textbook contains data on Asia (such as population trends, languages, religions, and economics) which is not found in any other textbook. End-of-chapter exercise and features boxes further add to the understanding of Asian marketing practices. Furthermore, the illustrations of print advertising along TV commercial storyboards enable the reader to understand both the creation and the execution of promotional campaigns targeting various Asian markets.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 TIM m 2003

Penerbit

Jurong : Prentice Hall., 2003

Deskripsi Fisik

xxvi+771hlm.;illus.;tab.;ind.;26cm

Bahasa

ISBN/ISSN

0-13-100135-3

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.3

Subjek

manajemen pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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