Textbook

Marketing Management

---

when the first edition of Marketing Management was written in 1967, marketing was a far simpler subject. Consumer marketing largely operated on mass marketing principles, and business marketing primarily concerned itself with how to build the best sales force. The retail landscape was populated with major department stores, regional supermarket food chains, and a very large number of mom-and-pop stores. Most marketing thinking focused on making the sale. This edition have called the millennium edition because it will appear just as a new millennium begins and just as the pace of change in the market place is accelerating. This edition has been both streamined and expended. This edition of Marketing of Marketing Management includes a number of ancillaries designed to make the marketing management course an exciting, dynamic, interactive experience.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 PHI m 2000

Penerbit

USA : Prentice Hall., 2000

Deskripsi Fisik

xxxii+718hlm.;tab.;bibl.;illus.;ind.;25,3cm

Bahasa

Indonesia

ISBN/ISSN

0-13-015684-1

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

ed. 10

Subjek

marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar