Textbook

Principles Of Marketing

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This book present the freshest and most authoritative insights into the fascinating world of marketing. The author want to take a momment to thank you and the millions of other marketing students and prosfessors who have used authors text over the year. Without readers, this book would never have become the international best seller. First the new edition builds upon a powerful theme: Marketing s the science and art of creating and managing profitable customer relationship. In this new edition, author develop this customers and partner relationship building framework in the first two chapters, and then expand upon it throught the book.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 PHI p

Penerbit

America : Pearson Education, Inc.., 2004

Deskripsi Fisik

xxxvii+661hlm.;ilus.;tab.;bibl.;ind.;glos.;27,5cm

Bahasa

Indonesia

ISBN/ISSN

0-13-121276-1

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.10

Subjek

marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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