Textbook
The Business Book
This book covers more than 100 groundbreaking ideas from the keythinkers who have shaped the writes's understanding of the business world. It explores the shift from family-run firms to international business. It takes the reader from the introspective genuis of Japanese Kaizen philosophy through the financial and corporate folly. The Business Book reveals the strategies that underpin the success of the world's top player. Comprehensive, accessible, and with a fresh visual approach, it's the perfect introduction to a fascinating subject.
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