Textbook

The Practice of Market and Social Research

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The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, the book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing the research project, the preparation of the report and finally the presentation and evaluation of the findings. The Practice of Market and Social Research has been returned especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the course syllabus in full and provides examples of both market and social research.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

001.42 YVO t 2003

Penerbit

United States : Prentice Hall., 2003

Deskripsi Fisik

xx+390hlm.;tab.;23,4cm

Bahasa

ISBN/ISSN

0-273-65506-X

Klasifikasi

001.42

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

METODE RISET

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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