Textbook

Global Marketing

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This book builds on the worldwide success of Principles of Global Marketing. That book took a strategic and environmental approach by outlining the major dimensions of economic, social, cultural, political, legal, and financial environments and a set of conceptual and analytical tools that would prepare students to successfully apply the 4Ps to global marketing. the first edition was designed to be compact but comprehensive, authoritative but engaging, and highly readable.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 WAR g 2000

Penerbit

New Jersey : Prentice-Hall., 2000

Deskripsi Fisik

xxii+114hlm.;illus.;tab.;bibl.;ind.;26,3cm

Bahasa

ISBN/ISSN

0-13-084268-0

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed.2

Subjek

pemasaran, ekonomi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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