Textbook

Marketing Management: Analysis, Planning, Implementation, and Control

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Today's companies must urgently and critically rethink their business mission and marketing strategies. Instead of operating in a marketplace of fixed and known competitors and stable customer preferences, today's companies work in a war zone of rapidly changing competitors, technological advances, new laws, managed trade policies, and diminishing customer loyalty. Companies find themselves competing in a race where the road signs and rules keep changing, where there is no finish lie, no permanent "win". They simply must keep racing, hopefully in a direction where the public wants the to go. In the days when it was "business as usual," companies could succeed by producing their products and supporting then with hard selling and heavy advertising.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 PHI m 1994

Penerbit

United States : Prentice-Hall, Inc.., 1994

Deskripsi Fisik

xxix+801hlm.;Illus.;Tab.;25,2cm

Bahasa

ISBN/ISSN

0-13-198005-6

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

ed. 8

Subjek

manajemen pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Pengarang Utama

Versi lain/terkait

Lampiran Berkas

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