Textbook
Executives's Guide to Knowledge Management: The Last Competitive Advantage
A step-by-step guide for turning information into advantage. This book describes a ten-step method that empowers companies to transform their information into knowledge, helping managers develop and maintain a balanced knowledge plan, solve information shortfalls, and take advantage of the information at their fingertips. Stapleton explains that while the most significant challenge of the last century was acquiring information, the chief problem of the twenty-first century is figuring out what to do with it. Subsequent chapters describe processes for building knowledge, gathering intelligence, compiling competitor information, improving customer relations, and maximizing referral source information. The author also puts forth a ten-step system for turning information into knowledge that focuses on finding information, analyzing it, acting on it, and maintaining it.
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